My best friend and I went to go see our favorite band one night. I was living in New York but looking to book a band for a venue upstate. Tell us a story of a way music has brought you together with another person. While most of Spotify is personalized just for you, this is really something meant to bring two people together and let you discover new music through your friends.
When you send it to your friend you never know what you’re going to get, and that’s part of the fun. And that’s a really intimate space to be in, but also a cool way to discover new music from someone you trust while reliving memories from the music you’ve shared.īlend is like this mystery box of music. It’s not what you think that person will like, or curating something for others-it’s effortlessly sharing a part of yourself through music. So Blend captures this authenticity in an automatic, personalized playlist, and then shows it to another person. It’s a space to be yourself, to listen to whatever music you like, and get curated recommendations. The thing about Spotify is, you don’t have to craft this perfect image of yourself the way you might on other social platforms. What makes Blend unique from other Spotify offerings? Blend is more than just a playlist-it’s an in-app experience. I think it’s especially cool for long-distance friendships because the playlist can effortlessly connect to you together, but also help you stay up-to-date since it’s automatically updating and you can see what they’re currently listening to. It’s small but so thoughtful and offers an avenue to get to know new friends or catch up with old ones.
Blend is a simple way to show someone you’re thinking about them. The fun thing about music is that it can take you to a time and place, and you can relive those shared moments and experiences with someone else through a song.
Why are you excited to bring Blend to even more listeners?
#SPOTIFY PAIR DRIVER#
The driver had never heard the song before, and when the beat dropped he started dancing vigorously-he absolutely loved the song! It was awesome to see music break down the language barrier and help us connect with someone we could barely speak to. Eventually the language barrier became too difficult to continue the conversation, but he handed us the aux cord to his car, and we decided to play “Giorgio by Moroder” by Daft Punk. Tell us a story of a way music has brought you together with another person.Ī few years ago I was traveling through Thailand with some friends, and we were taking a taxi across town, trying to make small talk with the driver. Each time I make a Blend with someone there’s this awesome moment when we discover which artists and songs we both like and get to bond over how we discovered that artist or when we saw them in concert. Blend is one of the first products we’ve developed that requires multiuser personalization, which has its unique challenges but also helps us create some really delightful experiences when we get it right. I think the thing that makes Blend such a unique product is the way it helps people find common ground with one another. Part of my role in bringing Blend to life has been clearing a path for our talented engineering, design, and insights teams to bring ideas to the table, and then help narrow in on a simple product that’s fun to use and easy to understand.”īlend is more than just a playlist-it’s an in-app experience. “I’m lucky to be a part of a team that’s similarly passionate about social listening and thinks music is something that can help bring people together. “There were dozens of people across the company who worked really hard to bring Blend to life,” he said. They each also shared a little on why they’re so excited to introduce it to the world, and how music has played a part in their own relationships. We got to know four of the Spotify team members who contributed to create Blend, and asked them about their role. There’s a massive team behind the experience, blending their own different skills and expertise to bring it to life. But creating this experience was no simple feat. Blend, which will be updated daily and adapts based on what listeners stream, combines the best of Spotify’s personalization capabilities and collaborative playlist functionality into a single shared playlist, making it easy for users to get into a social listening session that is made just for them.
0 kommentar(er)
